Chapter 28 - Targeting Content with GeoIP Information

GeoIP support lets you target your messaging to specific audiences based on current geographical location. Ektron CMS400.NET uses a site visitor’s IP address to detect the location.

Ektron CMS400.NET maintains GeoIP information in a cookie while visitors use the site. When they exit, Ektron CMS400.NET deletes the cookie.

For example, your eCommerce Web site is having a special on snow blowers. That information is relevant to people in Northern climates but of no interest to those living in the tropics. As another example, a site visitor uses his cell phone to find the nearest store location. In this case, Ektron CMS400.NET Map Server Control displays a map of nearby stores based on the user's current latitude and longitude.

This section also contains the following topics.

IP Address Location InformationTargeting Content with GeoIP Information

Choosing a GeoIP Databases

Using GeoIP Information in Ektron CMS400.NET