Starting and Running an Experiment
Once you create the Target Page and Experiment Page, follow these steps.
1. Select the PageBuilder page that contains the Multivariate Experiment Widget.
2. Click File > Edit to see the Experiment Widget.
3. On the Experiment Widget, click the Start button.
After you press Start, you see the Stop and Show Report buttons.
Now that the experiment is running, visitors see the page variations. (Also see Visitors See Randomized Variations.)
Note: During an experiment, testers may modify variations and content within the Multivariate Section widget.
Visitors See Randomized Variations
When an experiment is running, visitors see a randomly-chosen page variation. The visitor continues to see this variation until the experiment is ended.
Clicking the Reports Button During an Experiment
Click the Show Reports button (
) to see the experiment’s progress. The reports shows:
the percentage of conversions compared to visits
the number of conversions
the total number of visits to each variation
For more information about Reports, see Multivariate Experiment Widget Details.
The experiment continues until it is either stopped or ends automatically or manually.
Previewing a Variation
Click the Preview button (
) to see the page variation that the progress bar represents.
Enabling or Disabling a Variation
At any time during the experiment, you may disable any variation. Do this by clicking the (
) button which currently shows the variation is enabled. The variation then becomes disabled and cannot be viewed by site visitors.
When a variation is disabled, visitors who have seen this page no longer see it but see another variation instead.
You may re-enable a variation by pressing the (
) button, which currently shows the variation as disabled. The variation then becomes enabled and visitors can view it.
Stopping the Experiment
At any time during the experiment, click the Stop button on the Experiment Widget.
This suspends the experiment. Counters stop incrementing, even though visitors continue to see the page variations.
While the experiment is stopped, cookies are neither set nor read. For more information about cookies see Cookies in Multivariate Testing.
Note: When you stop an experiment, the Multivariate Section Widget remains on the experiment page.
You may restart the experiment again by pressing the Start button. All counters are reset to 0 and restarted.
Automatically Ending the Experiment
When one variation reaches the target number of conversions, it automatically becomes the page variation all visitors see. All other variations are disabled.
Manually Ending the Experiment
During the experiment, you may click on the Promote button (
) of the specific variation you wish to promote. This ends the experiment, and the selected variation becomes the page variation all visitors see. All other variations are disabled.
Note: When the experiment automatically or manually ends, the Multivariate Section Widget is removed from the experiment page.
