Ektron CMS400.Net Reference
Google Web Traffic Analytics is an enterprise-class solution that gives you rich insights into your Web site traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. With Google Web Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher converting Web sites.
Its main features are:
Advertising ROI - Measure the success of your display, search, new media and offline advertising efforts.
Cross Channel and Multimedia Tracking - Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.
Visualizing Data - Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.
Customized Reporting - Create the reports, dashboards, and segments that make the most sense for your business.
Sharing and Communicating - Administration controls and email reports allow you to share data across your organization.
Google Integration and Reliability - Google Web Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.
For a product tour, see http://www.google.com/analytics/tour.html.