Ektron CMS400.Net Reference
By analyzing the user traffic coming to and interacting with your site, you can better understand key elements of your Web presence. Traditional Web analytics packages help you understand where your traffic is coming from, when the traffic is occurring (including high and low points) and what pages users are interacting with. But this information is often isolated from the Web content and is, therefore, lacking the context needed to take advantage of it.
Ektron CMS400.NET has a fully-developed, Web traffic analytics provider model. By hooking into best-of-breed analytics software, like Google Analytics, your Web site’s information is integrated into CMS400.NET’s Workarea and so is at your fingertips as you use it to optimize the site experience.
Analytics can help you
determine the popularity of areas of your site
examine click-through rates on your calls to action
analyze site structure and navigation
obtain key information about your site visitors
This information is essential to optimizing your site’s content. Its seamless integration into CMS400.NET lets you fully leverage the data.
This section also contains the following topics.
Using Web Traffic Analytics Data within Ektron CMS400.NET
The Flow of Web Traffic Analytics Data
Setting up Google Web Traffic Analytics