Using Web Traffic Analytics Data within Ektron CMS400.NET

Ektron CMS400.NET’s Workarea provides customized reporting, reflecting exactly the information you care about. The data can be broken down in many ways, such as

number of visits per day

browser usage

visitor location

visitor language

top content

referring sites

Web Traffic Analytics data is available for your entire site as well as individual pages. A sample Web Analytics display is below.

The Web Analytics widget can be placed on your dashboard, so that you have instant access. Also, the software is integrated into the content history. This makes your traffic analytics more relevant: you can see what modifications were made, when, and how they impacted traffic to that page. You can react immediately, restoring content that performed better or changing the current content to better reflect your goals.

This full integration makes your analysis more efficient; there is no reconfiguration of the analytics tool and no learning curve. Customer reporting, segmentation, and legacy data are easier to access, and Ektron CMS400.NET becomes the central hub for all of your Web site’s information, bringing it together so that it is no longer siloed. Having all information in one place puts it in context, making it easier to draw the conclusions you need to optimize your Web presence.